ON-the-BOX

    in the context of communications, incorporate these principles to call
    attention to or differentiate ourselves or our assets so as to optimize
    participation.  We intensify  or actions, a broadcaster or tool must
    incite + engage with as many receiver touchpoints or modalities as
    possible.  Furthermore, the tighter the connection between
    individuals and their tools, or between individuals and other people,
    the more probable (and frequent) the desired action or reaction will
    occur.   

    To achieve optimal connectivity and build relationships, we also
    believe strongly in the adage “actions speak louder than words”.  So
    whether presenting new policies or delivering a speech, it is
    extremely important for broadcasters to synchronize their actions
    with their words and stay true to who they really are.  
    Feedback principles provide knowledge + measurement.
    compared to others and to where they currently ought to be.  This
    principle is extremely important in communications and relationship-
    building.
    Having the ability to translate actions or quantify results into some
    sort of scorecard or scale permits users to gage and then modify their
    future activities so they can move forwards toward optimization more
    securely.
    Feedback also supports other healthy operating attributes, such as
    “accountability, which helps people and organizations become self-
    sustaining. Giving a speech or performing a task without having
    formal feedback systems in operating blindly or in a vacuum.
    Balance is not about equally weighting components.  It's about
    sizing existing or new get done.  When incorporated properly,
    balance does not result in dilution or compromise differentiation.
    As our primary optimization principle, the benefits of Balance in
    communications and operating systems are many.  They directly
    enhance quality and indirectly increase quantity and they work in
    tandem with Engagement principles.
     calibration

    We intensify  or actions, a broadcaster or tool must incite + engage
    with as many receiver touchpoints or modalities as possible.  
    Furthermore, the tighter the connection between individuals and their
    tools, or between individuals and other people, the more probable
    (and frequent) the desired action or reaction will occur.   

    To achieve optimal connectivity and build relationships, we also
    believe strongly in the adage “actions speak louder than words”.  So
    whether presenting new policies or delivering a speech, it is
    extremely important for broadcasters to synchronize their actions
    with their words and stay true to who they really are.