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1. a. the discipline that integrates right + left brain characteristics into objects, actions, or a set of rules. b. a methodology that applies whole brain thinking to construct "balanced" solutions that broaden reach. 2. of or relating to certain principles + techniques, or antics that call attention to oneself, product or message in order to invite participation, elicit call-to-action and cultivate long-term relationships. 3. the process by which infusing user-friendly features into tools, and humanizing attributes into communications, enables teams and communities to gain connectivity and achieve performance optimization. |
| Balance ► Connectivity ► Growth |
| Logic + Lunacy = Leverage |
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